WHAT DOES
YOUR CUSTOMER WANT?
What do you do. offer. or sell? This description and the header above should simply and clearly answer these two questions: 1. What do you do? 2. How does it make the customer’s life better?
Results your customer wants
Results your customer wants
Results your customer wants
What is the main problem your customer is experiencing?
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
We believe you deserve…
Why should people buy from you?
We understand your problem because…
You can trust us because…
Briefly describe how your product or service solves your customer’s problem. This is where you can describe what it is.
For example, if you sell an online course, this is where you could describe what the course is about. Are your customers going to learn how to hold their breath for three minutes? Who are the instructors?
This is not a place for you to put pricing or what’s included in their purchase or subscription. That comes later. Think of an iPhone: it’s a phone with a fancy camera. This section is to talk about the fancy camera and features. You’ll get to reveal the price and what’s in the box later. Not here.
How does your product/service solve your customer’s problem?
3 simple steps to [solve your customer’s problem]
Tell your customers how easy it is to do business with you.
Step 1
Step 2
Step 3
Short description of this step that focuses on the benefits or success it brings your customer.
Short description of this step that focuses on the benefits or success it brings your customer.
Short description of this step that focuses on the benefits or success it brings your customer.
2. What action do you want your customer to take?
3. What action do you want your customer to take?
1. What action do you want your customer to take?
“Our Promise to You” or “Our Guarantee”
Tell your customers about your promise, guarantee, or differentiators.
Promise 1
Short description of this item that focuses on the benefits or success it brings your customer.
Promise 2
Promise 3
Promise 4
Short description of this item that focuses on the benefits or success it brings your customer.
Short description of this item that focuses on the benefits or success it brings your customer.
Short description of this item that focuses on the benefits or success it brings your customer.
This is a clear description of what people get when they buy
This is essentially, “what’s in the box”, for your product or service.
It’s also good to mix in positive results your customers will experience, especially if you include some good emotions.
Bullet points are fine.
Then wrap up with a call to action, like this:
You get all this, plus the confidence you’re living your best life.
What you get
Title 1
Short, simple, punchy description of your solution
$XX.XX
List what’s included in this price
Focus on the differences between this option and the others
Title 1
$XX.XX
List what’s included in this price
Focus on the differences between this option and the others
Title 1
$XX.XX
List what’s included in this price
Focus on the differences between this option and the others